Editorial standards

LookIndex informs. It does not promote. We explain what peptides and related medicines are, what the research shows, what they cost and what goes wrong, so you can have a better conversation with a doctor. We never try to get you to use, buy or ask for any of them.

That line matters legally as well as ethically. Regulators such as the TGA in Australia treat content as advertising when, taken as a whole, it promotes the use or supply of a medicine, whatever it calls itself. A disclaimer alone does not change that. So these standards cover how every page is written, not just what it says at the bottom.

1. Independent

• We do not sell anything we write about, and we never link to anyone who does.
• No sponsors, affiliate links, discount codes, paid placements or free products.
• No maker, seller, clinic, telehealth service or PR agency writes, commissions, reviews or influences our content.
• Any future income will come from readers only, and paying never changes a grade, ranking or profile.

2. Balanced

• Every claimed benefit sits next to what the evidence actually shows, its limits and its risks.
• Known risks and reported side effects are on every profile, including for well-studied medicines.
• We say when evidence is weak, missing or only from animals or lab dishes, and we show which headline numbers count only people who stayed on treatment.
• Every factual claim links to a source, and every profile shows when it was last checked.

3. Grades describe evidence, not recommendations

• An evidence grade (A to D) rates how strong the published human research is. It is not a safety rating, an endorsement or advice that something suits you.
• Lists can be sorted by evidence grade, never by popularity, and we never call anything the “best” or “top” option.
• We do not present any product as the only or preferred choice. For most appearance goals, non-drug options and doctor-led treatment exist, and a doctor is the right person to weigh them.

4. No promotional language

• No hype words such as “breakthrough”, “game-changer”, “miracle” or “life-changing”. Our build checks block them automatically.
• No before-and-after photos and no glamorous product imagery.
• No calls to action. We never tell you to buy, try or get a product, or to ask a doctor for a specific one. We do tell you to talk to a doctor before you start, stop or change anything.

5. No doses, no how-to

We never publish doses, cycles, stacks, schedules, mixing instructions or where to get anything. Our build checks block dose amounts and schedule wording automatically.

6. Personal reports are not endorsements

• Reader reports are labelled as unverified personal accounts.
• Every report is moderated before it appears. We remove links, brand or seller names, dose numbers and anything that reads like a testimonial or sales pitch.
• Reports are there to show what goes wrong, not to persuade anyone to try something.

7. How we price

• Where a price is public and reported by news outlets or trade press, as with approved weight loss medicines, we cite that report.
• Some products are only priced by the people selling them, such as clinic peptide programs and skincare. Because we never link to sellers, those figures are marked as our estimate from seller listings, with the date we checked.
• Where there is no legal product, we do not publish a price at all.
• Prices are a rough monthly range in US dollars, not a quote, and they change often.

8. Corrections

If you spot a mistake, email [email protected] with a source. We check it, fix it and update the page date. We do not accept requests from makers or sellers to change how their products are described.

Where these standards come from

They follow the tests regulators use to tell information from advertising, in particular the TGA's guidance on when news is subject to the therapeutic goods advertising rules: accurate, balanced, independent, free from commercial influence, and not framed to promote use or supply. These standards are our editorial policy, not legal advice.